Just “yesterday” automotive enthusiasts were pin striping, adding chrome, and adding lift kits to ensure everyone understood their “style”. Many remember this era as the heyday of personalization for the automotive industry. They ain’t seen nothing yet! A Glimpse of Tomorrow (not years from now)… “Good Morning Driver, You are about to pick up Mr. […]
Today, Volvo announced that they will be using Google Cardboard as part of their new vehicle launch campaign (https://www.media.volvocars.com/us/en-us/media/pressreleases/154381/volvo-is-first-automotive-brand-to-use-google-cardboard). Regardless of the specific Volvo implementation, we see this as great news. It has the potential to take a “connected experience” to the masses. The campaign has some room to grow, of course. Some ideas that […]
Enterprise innovation leaders and entrepreneurs recognize some of the best ideas are created as derivatives of other ideas. We refer to this as “Idea Spawning”. Similar to upstarts “pivoting” several times prior to locking in on an offering or business model that the market can appreciate, ideas often need refinement to find their real value. […]
CGS Advisors associate Rick Whittemore is mentoring DC I-Corp team from Children’s National Medical Center. DC Innovation Corps (I-Corps), the new, National Science Foundation-backed program aimed at translating the region’s vibrant research community into successful startups and licensed technologies, kicks off its first cohort October 8 at the George Washington University with 20 teams of […]
For a few years we have been enamored with the concept that innovation is no longer taking place within traditional networks. It has shifted beneath our feet to “The Fringe”. “This fringe” is at the edge of our businesses where our customers live. No matter if B2B or B2C customers mash-up services and products into […]
We have recently released a whitepaper that summarizes high-level findings from a proprietary research study conducted with new vehicle buyers in early 2013. Participants were asked to confirm their awareness of current Connected Vehicle (CV) offerings, and to identify their expectations for, and perceptions of, various future services. It was conducted by CGS Advisors with […]
CGS was recently engaged by a European client to advise on the effect of the Connected World on customer experience. Even with today’s proliferation of connected people, things and services, it’s often a bit of a stretch for traditional retailers to believe that the Connected World is transformational RIGHT NOW. I don’t think you can get […]
Over the last few months we have been researching, analyzing, and most recently advising clients on how the connected era is driving strategic shifts in many industries. As we continue to refine our analysis, we have started to make parts of it public. First, directed to the automotive industry, we conducted a Webinar with Automotive […]
A few weeks ago, while passing through the airport on my last trip of 2012 , I passed by a Brookstone store. I was enticed in by all of the gadgets. It didn’t disappoint. A bunch of items that I didn’t really need, but called out to me, were abundant . Typically I take it all in and exit empty handed, but not this time. This time I was sucked […]
So it is 11 days past the new year. The Mayan’s were wrong. The world didn’t stop. Not only has the earth kept spinning, but it is probably more connected than ever! Well before the holiday we contributed once again to Connected World Magazine. We called out a few trends we saw emerging in 2013. […]