Innovating on the Fringe
For a few years we have been enamored with the concept that innovation is no longer taking place within traditional networks. It has shifted beneath our feet to “The Fringe”. “This fringe” is at the edge of our businesses where our customers live. No matter if B2B or B2C customers mash-up services and products into their life. The connected world demands that this mash-up occurs by design vs leaving it to the user.
Read more on our views here: