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Cascading Leadership (wsg Lindsay Irrer) – EP 140

Cascading Leadership | Lindsay Irrer, co-owner of The Barre Code – Metro Detroit, joins host Gregg Garrett to discuss leading a franchise from the franchisee’s perspective. Of course, Lindsay speaks about her Top 3, including her entrepreneurial husband, her parents who balance grit and compassion, and her business partner who entices courage from her. And you have to hear what she has to say about body positivity.


Lindsay Irrer grew up in Bay City, Michigan, where her many years growing up in a dance studio led to her love of movement and the connections made with people around her while doing so. A Michigan State University alumna, Lindsay earned her degree in Communication and Public Relations while also traveling the country supporting Spartan Athletics as a four-year member of the Michigan State Dance Team. Lindsay left the corporate world in 2013 to follow her dream of owning a business and has since opened The Barre Code studios in Birmingham, Rochester Hills, Royal Oak, and Northville. A full-service women’s fitness studio that celebrates a lifestyle in relentless pursuit of personal potential and a one-stop-shop of cardiovascular conditioning, strength training, and restoration – The Barre Code goes beyond the ballet barre to provide an innovative, all-encompassing program that empowers you to push your limits and uncover your strength. Lindsay spends her days as the studio co-owner alongside her partner, Janelle, focused on building studio community through the client experience, online presence, and planning special events and partnerships outside of the studio.

Show Highlights

During this episode:

Cascading Leadership [0:00]

Introduction to Lindsay and The Barre Code [4:15]

Franchisee Perspective [7:10]

The “Top Three”

Her husband [9:10]

Her parents [13:00]

Loyalty within the Community [18:10]

Her co-owner, Janelle [20:46]

You have to hear this…

The differentiator – body positivity [26:30]

Social Media Presence [30:47]

Brand Value [36:50]

Dancing [38:50]

Upcoming Events [42:00]

Additional Information

Contact Lindsay:

Contact Gregg Garrett:

Contact CGS Advisors:

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