Recently I have been streaming the @HistoryChannelX show “The Men Who Built America” series. It is a fascinating representation of how five common men shaped the United States of America and the world in the post-revolutionary war era. I have been envious that it must have been the most exciting time to live and compete […]
Before the Thanksgiving Holiday we discussed how Uber and Spotify hooked up to allow passengers booking transportation through the Uber app are now able to control what they listen to during their ride. We discussed how this is a throwback to customizing your vehicle digitally, but could spawn an entirely new kind of connected transportation […]
Just “yesterday” automotive enthusiasts were pin striping, adding chrome, and adding lift kits to ensure everyone understood their “style”. Many remember this era as the heyday of personalization for the automotive industry. They ain’t seen nothing yet! A Glimpse of Tomorrow (not years from now)… “Good Morning Driver, You are about to pick up Mr. […]
Today, Volvo announced that they will be using Google Cardboard as part of their new vehicle launch campaign (https://www.media.volvocars.com/us/en-us/media/pressreleases/154381/volvo-is-first-automotive-brand-to-use-google-cardboard). Regardless of the specific Volvo implementation, we see this as great news. It has the potential to take a “connected experience” to the masses. The campaign has some room to grow, of course. Some ideas that […]
Enterprise innovation leaders and entrepreneurs recognize some of the best ideas are created as derivatives of other ideas. We refer to this as “Idea Spawning”. Similar to upstarts “pivoting” several times prior to locking in on an offering or business model that the market can appreciate, ideas often need refinement to find their real value. […]