Host Gregg Garrett speaks with guest Jeff Greenfield, an expert in Full Funnel Marketing Analytics and Founder/CEO of Provalytics, about the consumerization of AI and how to ensure your marketing dollars drive ROI. Jeff shares his “Top 3”: his wife, Cheryl, who has taught him that the hardest part is showing up; Bill Harvey, who is driving more and more value, almost seeing around corners with his career-long perspective; and Houdini, who taught him that 90% of success is in managing the setup, not the trick itself. And you have to hear what Jeff says about analyzing your dreams.

SHOW HIGHLIGHTS

During this episode:

(0:00) Introduction

(01:09) The consumerization of AI

(4:44) Meet Jeff Greenfield

The “Top Three”:

(7:34) Jeff’s wife, Cheryl: Taught him that the hardest part is showing up

(12:37) Bill Harvey: Driving more and more value, almost seeing around corners with his career-long perspective

(19:43) Houdini: Taught him that 90% of success is in managing the setup, not the trick itself

Other Points of Interest:

(22:23) The importance of the message

(28:22) Marketing in the era of AI

You Have to Hear This:

(53:05) Analyzing your dreams

LINKS AND RESOURCES

Jeff Greenfield: Website | LinkedIn

Provalytics: Website | LinkedIn

Gregg Garrett: LinkedIn | Twitter | About

CGS Advisors: Website | LinkedIn

ABOUT JEFF GREENFIELD

Jeff is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership.  Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a ‘cookie-less’ attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.