Enter your keyword

The Power of Bravery (EP 11)

Four year entrepreneur and global coffee trend expert, Max Feber, joins Gregg Garrett to discuss his company, BRUW, and his experience with creating a product, launching a company, pitching on Shark Tank, and receiving investment and advice from experienced leaders like Mark Cuban. Max discusses how surrounding himself with people who give him pointed feedback – both good and bad – are the gifts of his learning process and says the secret to motivating high-potential GenZ-ers like himself is to give them a lot of responsibility and room to succeed. Max even lets us in on how the best advice he has received from his most well-known mentor came in simple a package – a three word text.

AbouT Max Feber

Max Feber is a Shark Tank featured entrepreneur who invented a new way to make cold brew coffee when he was only 15. He is the CEO of BRUW.

 Show Highlights

Segment 1: Intro, Background, and Forming a firm.

1:17        The new opportunity for cold brew is emerging.

2:46        How Max turned his love for coffee into a passion for the industry.

4:45        What led to the invention of the BRUW filter and its debut on Shark Tank.

5:57        The mind of a maker led to the creation of a product.

8:44        Combining education with entrepreneurship – Max’s continued education journey at Babson College.

Segment 2: Brave Leadership & the “Top Three”

9:22        Max’s Top Three: His Parents (David Feber & Susan Feber) – Try without worrying about failure.

11:49      Max’s Top Three: Startup Business Contacts (Hanson Grant) – Not all advice has been useful but it all has been appreciated.

15:50      Max’s Top Three: Mark Cuban (his team and his portfolio) (Website. Blog. Twitter.)

18:15      The best advice Max has received from Mark Cuban? “Do it personally”.

Segment 3: Disruption in Industry

22:30      Millennials and GenZ-ers buying “indie” products is disrupting industries.

25:15      Two additional trends impacting industries: At-home “making” and sustainability concerns.

27:56      How BRUW is harnessing the subscription model with a product that doesn’t require frequent ordering.

Segment 4: Needed Capabilities

30:27      The importance of finding the right partners to scale: “Partners that are small-er and growing and understanding what it is like to grow are really valuable partners for us.” (BRUW Partner: SR Injection Molding)

35:05      The benefit of being hands-on with partners: Being agile and able to pivot immediately to do something different. (BRUW fulfillment center: Selery)

40:04      Becoming your class’s case study – Professor Brad Johnson.

Segment 5: Wrapping Up

41:30      BRUW’s next step – consumer expansion and new distribution models.

44:10      Max’s advice for those employing individuals like Max (GenZ-ers): “Give us freedom”.

47:57      “Entrepreneurship does not function within a bureaucracy.”

50:44      Follow BRUW on social platforms and check out Cold Brew Season to keep up on products, promotions, and news.

Additional Information

Contact Max / BRUW:

Contact Gregg:

Contact CGS Advisors:

Apple logoGoogle logoSpotify logoStitcher logoOvercast logo